Different Schools of Thinking
You can’t be everywhere so choose the one platform you are good at.
You can’t master all platforms so don’t bother.
Make your presence known.
I’m in the third school of thought. I’ll tell you why later, but first let me give you my overview of the platforms I use. I’ve been studying social media for a while now and love how everyone has their opinions about the different platforms. Here’s mine.
Facebook: Good engagement, easy ad implementation, great for reaching your friends, family, and their circles (if they will share your content), great too for conducting business in groups, and live videos, keyword driven
Instagram: Fair engagement, great for reaching a global market, use hashtags for reach.
Twitter: Decent engagement, great news source, good one-on-one conversations with people that would be otherwise unreachable, wide spectrum from professionals to trolls, use hashtags and keywords.
LinkedIn: More business focused, great global engagement, professional profile is valuable asset (use it wisely), great place to post articles, use hashtags.
Pinterest: Post it and forget it. Watch it work for you. Eyes on your content, easily searchable. Keywords in descriptions.
It’s a no brainer
Don’t be lazy. These are FREE tools. I’m a truth teller and sometimes I forget to add sugar, so I’m sorry if I’m stepping on your toes here. I know that the unknown can seem scary. I also know that I don’t know everything there is to know about all these platforms. But this is what I do know.
If I was only on one platform, my reach would we significantly smaller than being on all.
I am currently getting over 12.5k views/month on Pinterest!
Hello! Do you realize businesses pay big, and I mean big bucks to advertise. We have the opportunity to do it for FREE!
Doing it right doesn’t mean you know what you’re doing
Okay, I can hear you now. You don’t have the brain space to start learning all these platforms. I don’t either. You don’t have to be an expert in all of these. I’m not even an expert at one of these. Here is what I know about doing it right across all platforms: serve, don’t sell. People don’t want to be sold. They want to be heard, seen, and know they matter. Focus on that! Ask yourself, what can you post that will serve the people you want to reach. They create posts that do just that, rinse, and repeat.
Another reason, and what prompted me to write this post
I recently tried to tag some connections on Twitter, and on LinkedIn. I couldn’t. Why? They weren’t on those platforms! So sad they just missed out on FREE advertising! All they needed was a great profile, a few posts, and I would be driving traffic back to them. Do you see? You don’t have to have it all figured out. Just have a presence. Make sure that when I tag you, the people that then go to your profile can see what you do and why they would want to connect with you. You don’t have to know the algorithms or how many times a day to post. Just have a shiny profile that welcomes connection.
How to manage your new toys
The most important thing is to be responsive. Don’t create these accounts, and then never look back. Schedule a reminder to check them at least once per week. More frequently would be better, but start with what you can. You don’t have to invest hours scrolling through content. Just make sure you answer questions directed at you, and respond if you are tagged.
If you do want to learn more and post regularly, I recommend getting the free version of Hootsuite. For LinkedIn, I recommend connecting with Chris Borja. He has a course that walks you through how to spruce up your profile and gives you the tips and tricks to connect the right way. If you don’t want to invest, see what others are doing that works and model your profile after theirs.
It’s time to connect!
Whether you’ve been on a platform for a while or are just now setting up your account, let’s connect. When you do, drop a post letting me know you made it, and tag some friends that need to expand their social media presence. Stay connected and watch for useful tips on what to post on each platform and why.